AIX Racing

Direction & Approach Created 3D rendering, lighting, and led art direction across the full car livery, with the signature bronze and neon green colorway designed to read as premium and kinetic at once, whether the car is sitting static in the garage or caught mid-motion. Key pillars of the direction: Speed as a visual language. Sweeping neon light trails, tunnel-of-light environments, and dynamic low-angle compositions were used throughout to suggest velocity even in still, garage-style renders. Garage-to-grid storytelling A full suite of desktop and mobile wallpapers (single car, driver pairings, full grid line-ups, "trophy shelf" style hero shots) built a cohesive world across F2 and F3 entries, individual driver cars, and full-team compositions. Driver-first identity within team unity Each car carries its driver's name, flag, and personal sponsor detail, while a consistent livery, typography, and lighting system ties every driver back to one team identity. Milestone storytelling Campaign pieces (like the "Year 1" retrospective) combined race photography, trophies, and helmet detail with bold typography to frame the team's first season as the opening chapter of a much bigger ambition. Launch-ready social content Feed-optimized posts translated the same 3D asset library into shareable, high-impact moments for race weekends, driver announcements, and season milestones. Outcome A complete, scalable visual system, desktop wallpapers, mobile wallpapers, grid renders, and social-ready launch content that positions AIX Racing not as a junior team, but as a Formula 1 team in waiting: fast, ambitious, and built to win.